About Us
Strategic Marketing Decisions Inc. was founded over fifteen years ago by its President, Alfred (Al) F. Hutlfes.
Al Hutfles has over 20 years of successful marketing research experience in a variety of industries conducting a broad spectrum of quality, highly actionable marketing research studies.
Al gained years of executive level marketing research consulting experience with Coca-Cola Enterprises, Sprint and Booz-Allen & Hamilton Management Consulting prior to starting his own marketing research consulting firm over 15 years ago.
Let Strategic Marketing Decisions put this extensive marketing research expertise to work for you today.
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About Strategic Marketing Decisions Inc.
Qualitative Marketing Research Experience
Al Hutfles has over 20 years experience moderating, analyzing, and interpreting focus group interviews and individual depth interviews. Five years of this experience was working directly with Dr. Alfred E. Goldman, one of the originators of the focus group technique.
Al has extensive focus group experience having conducted over 2,000 focus group interviews with consumers, business decision-makers, managers, executives, and with the top management of numerous business organizations. He has also conducted research among physicians and health care professionals.
Quantitative Marketing Research Experience
Al has also developed and implemented hundreds of quantitative studies encompassing thousands of interviews – including concept evaluations, advertising assessments, product testing, market potential evaluation, market segmentation, buyer motivation, customer satisfaction/loyalty studies, and many other topics. He has also designed and implemented business monitoring systems for the telecommunications and soft drink industries.
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